New home sales rebound as builders chase buyers’ budgets

August brought a notable uptick in US new home sales, with builders making moves to meet buyers’ budgets through price reductions and incentives. While sales hit their fastest pace in eight months, they’re still running about 2% below last year’s numbers. The median price landed at $393,700, and inventory remains high—even as builder confidence is challenged by increased financing costs. With 27 years as a full-time REALTOR and a deep commitment to integrity and expertise, I’ve seen how shifting market dynamics require both flexibility and a steady hand for buyers and sellers navigating these changes.